Indranil Ghoshal
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LoyaltyRetentionPost-purchaseGrowth

Auto-Replenish

Loyalty essentials that reorder themselves. Enroll a true basic once, and the predicted wear-cycle schedules the next order — confirm, skip, pause or cancel in one tap.

Companion to the write-up: How We Built Auto-Replenish

Folded wardrobe basics inside a reorder loop

Signed in as

Mia Sørensen

Stefansgade 41, 2. th · 2200 Copenhagen

Visa ···· 4417

Loyalty tier
Default cadenceApplies unless overridden per item.

Gold perks on auto-orders

  • Free size exchange on auto-orders
  • 48h early restock access

Your replenish schedule

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Default replenishment is every 6 months. You can change the cadence for your whole account below, or override it per item in the schedule. Bundling repeat essentials into planned shipments also lowers delivery cost.

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From your order history

Only "true basics" with proven repeat intent can be enrolled. Seasonal and trend items are excluded by design, so the feature never feels like a subscription trap.

Everyday Crew Socks

3-pack · Charcoal · Size 41–44 · €14.90

Eligible

Reordered 4× on a ~180-day cycle.

Cotton Stretch Boxers

2-pack · Navy · Size M · €19.90

Eligible

Reordered 3× on a ~180-day cycle.

Dry-Touch Gym Tee

Black · Size M · €24.90

Eligible

Reordered 2× on a ~180-day cycle.

Ribbed Cotton Vest

2-pack · White · Size M · €17.50

Eligible

Reordered 1× on a ~180-day cycle.

Quilted Winter Jacket

Olive · Size M · €149.00

Not eligible

Not a true basic — seasonal and trend items are excluded on purpose.

Enrollment unavailable

Seasonal Graphic Tee

Limited print · Size M · €29.00

Not eligible

Not a true basic — seasonal and trend items are excluded on purpose.

Enrollment unavailable

Logic behind the flow

  • Opt-in, per item. Nothing is enrolled automatically. Trust matters more than convenience.
  • Eligibility gate. True basic + at least one proven reorder + loyalty membership.
  • Six-month default cadence. Every item starts on a 6-month cycle, and the customer can change the account default or override any single item.
  • Delivery-cost saving. Bundling repeat essentials into planned auto-orders reduces per-shipment delivery cost compared with ad-hoc single-item reorders.
  • Size-drift guardrail. A recent return holds the schedule and asks for confirmation instead of shipping the old size.
  • Exit is as easy as entry. Skip, pause and cancel sit next to confirm — never buried.

Prototype scope: mock catalogue and sample order history, no auth, no payments, no backend. Enrollments are stored locally in your browser so the schedule survives a refresh.