Indranil Ghoshal
Product manager workout

Build the KPI driver tree

Three business cases. For each one, choose the north star metric, its primary drivers and the input metrics underneath them. Five minutes on the clock for all three.

New to KPI driver trees?

Learn the 7-step framework for building one before you play.

How scoring works

  • • Correct north star: 3 points.
  • • Each correct driver or input metric: 2 points.
  • • Each vanity or unrelated metric you pick: −1 point.
  • • Unanswered cases simply score zero — pace yourself.